Flexibility
This project was part of a digital marketing and e-commerce campaign with the agency Tubescience. The art direction focused on creating an environment that felt authentic and unrefined, emphasizing a natural aesthetic. This approach spotlighted the durability, flexibility, and movement of both the model and the product.
4x Fits
For this digital marketing and e-commerce content with agency First Media, the art direction focused on showcasing a Gen Z persona who likes curating different types of outfits while using Fabletics. Pinpointing the notion that Fabletics is relatable, aspirational and trendy.